Empowering Existing Brands and New Founders to Achieve Their CPG Goals
At Helmsman, we empower both established brands and new founders with comprehensive CPG development, commercialization expertise, and product remediation. Whether you’re expanding existing product lines, innovating in new spaces, remediating underperforming products, or navigating the complexities of launching a new product, our team provides the tailored support and strategic guidance you need to succeed. From initial idea refinement to regulatory compliance, we’re your trusted partner at every stage of the journey.
Partnering for Sustained Growth of Existing Brands
At Helmsman, we specialize in partnering with established brands to expand their product lines, innovate within white space opportunities, remediate existing products, and navigate complex regulations. Our expertise ensures that your brand continues to grow and succeed in the competitive CPG market.
Capabilities
Product Development and Line Expansions
Your development partner for formulating new products, creating whole new lines of optimizing existing formulations.
Product Revitalization and CoMan Remediation
Identify the root causes of declining sales or commercialization gone wrong and implement strategic solutions to boost performance in the market.
CoMan Sourcing
Leveraging our experience as match makers for all your commercialization needs.
Operations Managed Services
You focus on your brand, we focus on delivering for your customers, retailers and distributors.
White Space Innovation
At the intersection of what is possible, usable, and valuable, delivering dynamic consumer-first products, driven by leading edge analytical analysis.
Ingredient Sourcing and FDA Compliant Nutrition Labels
Leading edge technology to help you source and report the ingredients you rely on
Enabling Dynamic Launches with Startups and New Founders
For new founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market.
Capabilities
Initial Formulation
Assisting with the initial formulation of your product for mass production. We work with you to develop formulations that are both innovative and feasible.
CoMan Sourcing
Leveraging our experience as match makers for all your commercialization needs.
Idea Refinement
We help you refine your initial product ideas into viable concepts. Our team provides the guidance and expertise needed to turn your visions into reality.
Kitchen Recipe Analysis
Analyzing your kitchen recipes to prepare them for commercial production. We ensure your recipes are scalable and ready for the next step.
Operations Managed Services
You focus on your brand, we focus on delivering for your customers, retailers and distributors.
Ingredient Sourcing and FDA Compliant Nutrition Labels
Leading edge technology to help you source and report the ingredients you rely on.
Let us help you find success in the stormy seas of CPG
Our team is composed of CPG industry leaders and entrepreneurs. It’s our job to point out dangers and opportunities in order to optimize your brand for success. Our strategic partners span the globe, and we’ve delivered over 200 new product platforms to market — representing more than $2 billion in sales over the last decade.
