We help brands navigate the world of CPG.

As a strategic partner to brands around the world, our experienced staff of CPG leaders and entrepreneurs have helped over 200 new product platforms enter the commercial market— representing more than $2 billion in sales over the last decade.

Supporting your product through all the challenges

The CPG process is fraught with challenges. Don’t go it alone. We’re here to guide you through every step. Teaming with us gives you access to our highly experienced and innovative teams, as well as to our extensive library of tried-and-tested resources designed to boost your CPG knowledge and expedite your journey.

Our Mission

Our mission is to help food and beverage entrepreneurs see their vision realized in the marketplace. We use our CPG experience and expertise to create great products and guide them towards profitable and sustainable solutions that ensure these emerging brands succeed.

Who We Are

We’re big thinkers, creative problem-solvers, and tenacious innovators. We’re guides, scouts, and navigators. Most importantly, we’re a tight-knit team of food industry professionals who are passionate about helping budding brands become successful in today’s marketplace.

How We Work

We steward brands through all stages of the CPG journey with the goal of making them successful long-term. Here’s how our process works:

How We work

CPG Strategic Business Design

Spark Growth, Unleash Possibilities, and Drive Innovation!

Experience accelerated growth for your brand with our strategic business design services. Spark new opportunities, unleash untapped possibilities, and drive innovation. Unlock your brand’s full potential, explore new markets, and gain a competitive edge to achieve extraordinary growth

Go To Market Mastery

Business Roadmap Unleashed

Accelerated Growth & Expansion

Product Lifecycle Powerhouse


Forging the Future Ahead

Harness the power of our award-winning process, where creativity, strategic thinking, and a deep understanding of your brand’s identity converge. Seamlessly infusing the essence of your brand, we craft compelling reasons to believe. The result – a remarkable platform that propels your brand’s future growth to unprecedented heights.

White Space Opportunities

Territory Mapping

Platform Construction

The Big idea

Product Development

We transform your brand’s concepts into tangible creations that perfectly match your vision

White Space Opportunities

Territory Mapping

Platform Construction

The Big idea


We excel in commercialization – the process of turning concepts into thriving market successes. Our expert approach goes beyond MVP conversion, shaping profitable ventures that resonate with your brand and consumers.

White Space Opportunities

Territory Mapping

Platform Construction

The Big idea

Delivering Dynamic Solutions

Meet Our Team

The Helmsman Group is manned by food industry professionals at the top of their game. More importantly, they’re hardworking people who genuinely care about the work they do and those they serve.

Magic Spoon
88 Acres
Urban Remedy
Rhythm SuperFoods
General Mills
Ruckus and Co

We’re thrilled to collaborate with startups and household brands to create innovative food experiences

Strategic Partners

We have relationships with some of the best.

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Ready to Start Innovating?

Man Standing Holding Laptop