Bowl of Cereal - CPG brand strategy

Helping food & beverage brands build success.

We’re passionate CPG specialists with decades of experience in developing successful food and beverage brands. Leverage powerful technology to fuel your brand’s innovation, scale with confidence, and stay ahead of compliance challenges.

Who We Help

At Helmsman, we empower both established brands and new founders with comprehensive CPG development, commercialization, CPG brand strategy operations and product remediation.

Team talking bbout CPG brand strategy

Established Brands

At Helmsman, we specialize in partnering with established brands to expand their product lines, innovate within white space opportunities, remediate existing products, and navigate complex regulations. Our CPG brand strategy ensures that your brand continues to grow and succeed in the competitive CPG market.

  • New Product Development
  • Line Expansions
  • White Space Innovation
  • Commercialization
  • Operations Services
  • Product Remediation
A girl thinking about her future as a founder using CPG brand strategy

New Founders & Startups

For new founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market, through to commercialization and launch.

  • Idea Refinement
  • Kitchen Recipe Evaluation
  • Initial Formulation
  • Regulation and Claims
  • CoMan and Packaging Sourcing

Services We Provide

As a full-service food commercialization agency, we help new and existing food and beverage brands by advising on and developing CPG products, processes, and operations that are optimized for success.

  • Innovation

    By working at the intersection of what is possible, usable, and valuable, we’re able to deliver dynamic consumer-first products.

  • Product Development

    We develop cutting-edge products inspired by chefs and rooted in food science so that we can steward food and beverage brands throu...

  • Commercialization

    From Concept to Consumer - Making profitability a reality – transform your concept into a consumer-ready reality, ensuring profitability.

  • Pilot Plant

    Pioneering Profitability - Elevate your vision with market insights, consumer sentiment, and dynamic marketing strategies focused on: Profi...

  • Ingredient Sourcing

    Your Ingredients Matter - We deliver quality - Every ingredient matters and every aspect is critical: cost, availability, functionali...

  • Co-Packer Sourcing

    Effortless Co-Packer Matchmaking, your sourcing solution - Co-packer capabilities can be challenging – from certifications to past..

  • Operational Services

    Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

  • Revitalization and Remediation

    When something's not working you need expertise - Leverage Helmsman's extensive experience to revitalize underperforming products and remediate manufacturing challenges.

  • Proven Brand Launch Expertise

    New founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market.

  • InsightSuite CPG Analytics™

    Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

Innovation

By working at the intersection of what is possible, usable, and valuable, we’re able to deliver dynamic consumer-first products.

Product Development

We develop cutting-edge products inspired by chefs and rooted in food science so that we can steward food and beverage brands throu...

Commercialization

From Concept to Consumer - Making profitability a reality – transform your concept into a consumer-ready reality, ensuring profitability.

Pilot Plant

Pioneering Profitability - Elevate your vision with market insights, consumer sentiment, and dynamic marketing strategies focused on: Profi...

Ingredient Sourcing

Your Ingredients Matter - We deliver quality - Every ingredient matters and every aspect is critical: cost, availability, functionali...

Co-Packer Sourcing

Effortless Co-Packer Matchmaking, your sourcing solution - Co-packer capabilities can be challenging – from certifications to past..

Operational Services

Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

Revitalization and Remediation

When something's not working you need expertise - Leverage Helmsman's extensive experience to revitalize underperforming products and remediate manufacturing challenges.

Proven Brand Launch Expertise

New founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market.

InsightSuite CPG Analytics™

Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

Let us help you find success in the stormy seas of CPG

Our team is composed of CPG industry leaders and entrepreneurs. It’s our job to point out dangers and opportunities in order to optimize your brand for success. Our CPG brand strategy partners span the globe, and we’ve delivered over 200 new product platforms to market — representing more than $2 billion in sales over the last decade.

Delivering Dynamic Solutions to Startups and Household Brands

We partner with both startups and multinational corporations to create innovative solutions as a global strategic partner for a variety of consumer brands

Brands that Helmsman group has worked on CPG brand strategy with
Magic Spoon
88 Acres
Kashi
Urban Remedy
Rhythm SuperFoods
General Mills
Kelloggs
Ruckus and Co

We’re thrilled to collaborate with startups and household brands to create innovative food experiences

Ready to Start Innovating?

Stay informed with trusted sources in food, beverage, and CPG innovation:

FDA Food Labeling & Nutrition – Regulatory guidelines and compliance updates

Project Nosh – Industry news for emerging and established food brands