Because the sweeteners of Magic Spoon’s existing line had an “off taste,” The Helmsman Group needed a reformulation to improve the sweetener. As a part of this process and keeping the subscription-based model in mind, we also developed 16 nostalgic ready-to-eat cereal flavor profiles.
By starting with Magic Spoon’s core flavors, we focused on reducing off-flavors in the existing flavor system and working to improve shelf stability. We designed a parent-child configuration for the flavor system while optimizing the functional aspects of the coating system. This improved color saturation, created multi-color formats, and produced multi-use base flavors for multiple SKU offerings.
This new solution gave Magic Spoon clear formula ownership rights by developing patentable Intellectual Property for the brand. With this new formulation, Magic Spoon also needed assistance scaling and commercializing the product. Acting as a CPG advisor and a product developer, we were able to help them secure another manufacturer that could produce their new formula and meet increased demand.