By fully immersing ourselves in the Tlingit culture and the Dear North brand, we were able to develop a commercially viable incorporation of authentic Alaskan ingredients and traditions. The Helmsman Group developed flavor profiles and a concept using native ingredients like bladderwrack kelp and spruce tips, starting with salmon, a revered resource in Alaska. To further highlight the beauty of Alaska, fireweed is a brilliant magenta flower, which is often in stark contrast to the dramatic monochromatic vastness, the raw beauty of the Alaskan landscape. It was identified as a signature ingredient to captivate consumers. Fireweed was incorporated as a botanical infusion for the brines used to make salmon jerky and a jarred smoked salmon. The taste of Alaska was present in every bite by layering in uniquely Alaskan ingredients.
After honing the formulation with an initial pilot run, we worked with Dear North and Ammunition to translate the recipe into a scalable, cost-optimized, and commercially viable product with a contract manufacturer.