Innovation is a Process. We Help You Build It.

Helmsman Group partners with established food and beverage brands to accelerate product development, optimize portfolios, and bring new ideas to market—with fewer missteps, more momentum, and data-powered clarity.

Ruckus and Co Case Study for Established Brands
Established Brand Magic Spoon Image
Established Brand Magic Spoon Image
Established Brand Magic Spoon Image
Established Brand Magic Spoon Image

Why Brands Choose Helmsman

We’re not just consultants.

We’re builders.

You’re building a brand—we help you move faster. We partner with your team to connect strategy, execution, and innovation, bringing your next product to market with precision. From validation to supply chain managers to R&D to the C-suite, we’ve worked shoulder-to-shoulder with decision-makers to launch category-defining products.

We don’t hand over a slide deck and disappear—we roll up our sleeves and get it done.

Lets Get to Work

We co-create. We troubleshoot. We deliver.

$2 B

In Sales for our Clients

1k+

Product Platforms Launched

80+%

Market Retention

Performance

Proven

Persistance

Wondering what smart innovation budget can do for your brand?

Just move the sliders to set your first‑year revenue goal, expected CAGR, the share you’re willing to reinvest, and your planning horizon.

In seconds, the calculator projects total revenue, estimates the internal spend you’ll need, and shows the ROI you could unlock—plus a benchmark of what a strategic partnership with Helmsman typically costs.

Tweak the inputs, explore the scenarios, and see how quickly innovation pays for itself.

Your team has experience. We bring the extra edge

Whether you’re launching a new product, reformulating an old favorite, or expanding into a new category, we plug into your team with a full-stack approach—from R&D to regulatory, go-to-market strategy to AI-driven consumer insights.

At Helmsman, we’ve worked with brands in the $10M–$200M range who needed one thing: momentum with precision. We deliver it by combining strategic thinking with deep executional support.

We help you:

  • Refresh product portfolios to meet evolving consumer demands

  • Navigate supply chain shifts and find new co-manufacturers

  • Reformulate for better nutrition, functionality, or cost

  • Identify whitespace through real-time consumer insights

  • Move faster without cutting corners

Real-time insight. No trend reports required

Forget outdated market research. InsightSuite™ gives your brand direct access to live consumer sentiment, online behavior, and product buzz—so you can validate faster and develop smarter.

With InsightSuite™, established brands can:

  • Spot shifts in consumer demand before competitors do

  • Understand how real people talk about your products

  • Test concepts and language before launching

  • Benchmark against emerging and legacy brands

  • Shorten the feedback loop from idea to shelf

We turn compliance into a competitive advantage.

Regulate is our proprietary platform designed to eliminate the friction in technical documentation, spec creation, nutritional labeling, and regulatory submissions. It’s how we keep your team focused on growth—not paperwork.

Regulate helps you:

  • Generate FDA-ready nutrition panels instantly

  • Standardize recipes and specifications across teams

  • Streamline formulation changes and version control

  • Ensure clean, accurate handoffs to co-packers and QA

  • Stay audit-ready with centralized documentation

What Success Looks Like

Brands We’ve Helped

Break Through

From category expansion to full brand reinvention, Helmsman has helped mid-sized and legacy brands grow with speed and intention. Explore our case studies to see how we’ve helped others.

View Case Studies

See what we can do for you.

If your team is ready to move with purpose, we’re ready to help.

Let’s Build What’s Next