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How Three New FDA Approvals Are Transforming Clean Label Innovation By Mark Haas December 2025 In a pivotal move for the food and beverage industry, the FDA recently approved three natural color additives—butterfly pea flower [...]

The rapid adoption of GLP-1 receptor agonist medications—including Ozempic, Wegovy, and Mounjaro—represents one of the most significant consumer behavior shifts affecting the CPG industry since the emergence of gluten-free diets. With over 15 million Americans [...]

By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, and market viability When economic uncertainty looms, consumers make tough choices about where to cut spending. [...]

The digital CPG marketing landscape is undergoing a revolution, and it's putting power back into your hands. For years, digital marketing agencies have thrived on asymmetrical information. They held the secret keys to funnels, landing [...]

By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, and market viability The Great Seed Oil Debate Scroll through any health or nutrition-focused social media [...]

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By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, CPG Product Development and market viability When the pandemic struck in early 2020, the CPG product [...]

What Is Real-Time Consumer Insight? And Why It Matters in CPG In a fast-moving market, brands don’t have the luxury of waiting for traditional reports to tell them what consumers think. By the time that [...]

In the fast-paced world of food and beverage, innovation is key to staying ahead. However, ensuring that your new products meet stringent food safety standards is paramount. At Helmsman Group, we specialize in helping food [...]

In today’s fast-paced world, the food and beverage industry is experiencing a significant transformation, largely driven by technological advancements. As a full-service food commercialization agency, Helmsman Group has been at the forefront of this revolution, [...]