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Helmsman Group
The baby food market does not only sustain through times of uncertainty, but continue to grow. When economic pressures force households to reassess spending priorities, baby and infant nutrition consistently demonstrates remarkable resilience. As our research [...]
Helmsman Group
Canada Tariff Relief: Six‑Month Gold Rush for CPG Brands Canada tariff relief just handed CPG brands a gift: six months of tariff‑free packaging materials and processing equipment from the U.S. While Ottawa calls it temporary relief, [...]
Helmsman Group
How Three New FDA Approvals Are Transforming Clean Label Innovation By Mark Haas December 2025 In a pivotal move for the food and beverage industry, the FDA recently approved three natural color additives—butterfly pea flower [...]
Helmsman Group
The rapid adoption of GLP-1 receptor agonist medications—including Ozempic, Wegovy, and Mounjaro—represents one of the most significant consumer behavior shifts affecting the CPG industry since the emergence of gluten-free diets. With over 15 million Americans [...]
Helmsman Group
By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, and market viability When economic uncertainty looms, consumers make tough choices about where to cut spending. [...]
Helmsman Group
The digital CPG marketing landscape is undergoing a revolution, and it's putting power back into your hands. For years, digital marketing agencies have thrived on asymmetrical information. They held the secret keys to funnels, landing [...]
Helmsman Group
By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, and market viability The Great Seed Oil Debate Scroll through any health or nutrition-focused social media [...]
Helmsman Group
By Mark Haas | Food Science Innovator & Nutrition Research Expert | Helping brands balance nutrition science, culinary excellence, CPG Product Development and market viability When the pandemic struck in early 2020, the CPG product [...]
Helmsman Group
What Is Real-Time Consumer Insight? And Why It Matters in CPG In a fast-moving market, brands don’t have the luxury of waiting for traditional reports to tell them what consumers think. By the time that [...]
