Woman Shopping - CPG brand strategy

Helping food & beverage brands build success.

We build what the future of CPG demands—whether you’re launching your first product or scaling an established brand. Our expert team and purpose-built tools are designed to meet you where you are: helping founders bring ideas to life and supporting legacy brands as they innovate, optimize, and grow.

Choose your path—Established Brands or Early Founders—and let’s move forward together.

Let us help you find success in the stormy seas of CPG

Our team is composed of CPG industry leaders and entrepreneurs. It’s our job to point out dangers and opportunities in order to optimize your brand for success. Our CPG brand strategy partners span the globe, and we’ve delivered over 200 new product platforms to market — representing more than $2 billion in sales over the last decade.

InsightSuite™

Giving CPG brands the clarity to move fast and the data to get it right.

In a market where timing and precision make the difference, InsightSuite™ delivers real-time consumer insights, AI-powered segmentation, and competitive intelligence—without the lag of traditional research. It helps brands identify white space, validate product ideas, and optimize portfolios before competitors catch on.

For CPG teams serious about growth, InsightSuite™ is how you de-risk innovation and accelerate smart decisions.

Delivering Dynamic Solutions to Startups and Household Brands

We partner with both startups and multinational corporations to create innovative solutions as a global strategic partner for a variety of consumer brands

Brands that Helmsman group has worked on CPG brand strategy with
Magic Spoon
88 Acres
Kashi
Urban Remedy
Rhythm SuperFoods
General Mills
Kelloggs
Ruckus and Co

We’re thrilled to collaborate with startups and household brands to create innovative food experiences

Ready to Start Innovating?

Stay informed with trusted sources in food, beverage, and CPG innovation:

FDA Food Labeling & Nutrition – Regulatory guidelines and compliance updates

Project Nosh – Industry news for emerging and established food brands