Food and beverage

Helping food & beverage brands build success.

We’re passionate CPG specialists with decades of experience in developing successful food and beverage brands. From concept to consumer, we offer our industry knowledge, expertise, and insight to understand your brand and guide your vision.

Who We Help

At Helmsman, we empower both established brands and new founders with comprehensive CPG development, commercialization, operations and product remediation.

Existing Brands

At Helmsman, we specialize in partnering with established brands to expand their product lines, innovate within white space opportunities, remediate existing products, and navigate complex regulations. Our expertise ensures that your brand continues to grow and succeed in the competitive CPG market.

  • New Product Development
  • Line Expansions
  • White Space Innovation
  • Commercialization
  • Operations Services
  • Product Remediation

New Founders & Startups

For new founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market, through to commercialization and launch.

  • Idea Refinement
  • Kitchen Recipe Evaluation
  • Initial Formulation
  • Regulation and Claims
  • CoMan and Packaging Sourcing

Services We Provide

As a full-service food commercialization agency, we help new and existing food and beverage brands by advising on and developing CPG products, processes, and operations that are optimized for success.

  • Innovation

    By working at the intersection of what is possible, usable, and valuable, we’re able to deliver dynamic consumer-first products.

  • Product Development

    We develop cutting-edge products inspired by chefs and rooted in food science so that we can steward food and beverage brands throu...

  • Commercialization

    From Concept to Consumer - Making profitability a reality – transform your concept into a consumer-ready reality, ensuring profitability.

  • Pilot Plant

    Pioneering Profitability - Elevate your vision with market insights, consumer sentiment, and dynamic marketing strategies focused on: Profi...

  • Ingredient Sourcing

    Your Ingredients Matter - We deliver quality - Every ingredient matters and every aspect is critical: cost, availability, functionali...

  • Co-Packer Sourcing

    Effortless Co-Packer Matchmaking, your sourcing solution - Co-packer capabilities can be challenging – from certifications to past..

  • Operational Services

    Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

  • Revitalization and Remediation

    When something's not working you need expertise - Leverage Helmsman's extensive experience to revitalize underperforming products and remediate manufacturing challenges.

  • Proven Brand Launch Expertise

    New founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market.

  • InsightSuite CPG Analytics™

    Work Smarter, not Harder – Outsourced Operations - From transactional support to supply chain solutions, we specialize in streamlining...

Let us help you find success in the stormy seas of CPG

Our team is composed of CPG industry leaders and entrepreneurs. It’s our job to point out dangers and opportunities in order to optimize your brand for success. Our strategic partners span the globe, and we’ve delivered over 200 new product platforms to market — representing more than $2 billion in sales over the last decade.

Delivering Dynamic Solutions to Startups and Household Brands

We partner with both startups and multinational corporations to create innovative solutions as a global strategic partner for a variety of consumer brands

Delivering Dynamic Solutions
Magic Spoon
88 Acres
Kashi
Urban Remedy
Rhythm SuperFoods
General Mills
Kelloggs
Ruckus and Co

We’re thrilled to collaborate with startups and household brands to create innovative food experiences

Ready to Start Innovating?