Clients

We build organic and natural CPG brands and bring innovative products to the market by adding valuable industry knowledge to every aspect of operations, commercialization, sales, and financial management.


Don’t have an idea but are interested in investing in the ever-growing natural and organic CPG business? We are seasoned entrepreneurs and innovators ourselves, together we can develop something unique. 

Our secret formula? Making sure yours works at every phase.

Nai Arabia

Nai, an international brand of natural products that play to the traditions and history of the Middle East. 

Helmsman provided a strategic plan to map steps to Nai’s business goals and enabled the company to distribute the product in the US, Canada, United Arab Emirates, and Saudi Arabia.

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Magic Spoon

Imagine your favorite childhood cereal with 12 grams of protein, just 3 grams of net carbs?

Magic Spoon is a keto cereal that is high-protein, low-sugar, non-GMO, gluten-free, grain-free, soy-Free, wheat-free. There is nothing artificial about it.

“With cereal that tastes this good and offers so much nutritional value … Magic Spoon might be the future of breakfast.”  Forbes Magazine

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Ready to launch the next great food idea?

Ruckus and Co.

Frozen Lunchbox Smoothies. 

Ruckus and Co. captured the bold flavors and vibrant goodness nature intended, with no preservatives. 

Pop one straight from the freezer into the lunch box, let time do its thing and it’s perfectly chilled by lunchtime.

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Miss Jones Baking Co.

Miss Jones Baking Co. creates vegan-friendly and gluten baking mixes and frostings without any artificial flavors or hydrogenated oils.

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